From 2008 to 2019 – For 11 years, Singular has handled the marketing of ABOOH (Brazilian Out-of-Home Association). We started (Geraldo Leite and Ubiratan Macedo) shortly after the “Clean City” operation in São Paulo, when all external forms of communication were banned due to excessive visual pollution. We suggest that traditional external communication locations such as airports, maternity hospitals, elevators, trains, buses, etc. should come together under a unique concept: Out-of-Home. Hence the Abdooh – Brazilian Association of Digital Media OOH, and after that, due to the evolution and consolidation of the market, began to represent the different sectors of OOH, as a whole. Among the main actions, we highlight: * Events “Digital Paths” (2009) and “The Force of the 5th Screen” (2010); Out-of-Home Paths (Biweekly Webinars – 2012 to 2015); “Robson” Campaign (2017); Media Audit with IVC (2017) and Abooh Creativity Award (2018).
From to 2 to 3% of market share, OOH today reach around 11% of all the Brazilian market.
