Perception is the key on the game of media investment. More than “facts” (audience, profile, technology etc.), understand the mind sets of the professionals is basic. Since 1996, Singular, yearly promotes the PMV – Painel de Marketing de Veículos (Marketing Vehicle’s Panel). In this research, we interview the main investors in the country, whether they are Companies (Advertisers) or Ad Agencies (Media Professionals). Using that information, it is possible to anticipate the main tendencies, as the images of the main players are revealed. We also show how the market evaluates the efficiency, or not, of their commercial plans and sales teams.
We have two annual editions.
The first is an evaluation about the ending year and the perspectives for the year that starts, where we, with 300 personal interviews in São Paulo, Rio de Janeiro e Brasília, evaluate the advertising market, vehicles and categories.
Besides, we have a special panel, geared towards the Pay TV segment (PMV – TV por Assinatura), that is released in the middle of the year, with 110 interviews in São Paulo and Rio de Janeiro, focusing on the main programmers and on their channels, always through the opinions of the biggest advertisers and agencies of the Pay TV Media.
PMV – Marketing Vehicle´s Panel has the support of ABA, Grupo de Mídia and Kantar Ibope Media.

Cable TV PMV

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Cable TV PMV is a version of PMV – Marketing Vehicle’s Panel – that focuses on the Pay TV market. It includes an annual research, done in June, that evaluates the perception of Pay TV media and the main channels by marketing professionals of big advertisers and media professionals of the main advertising companies.
With interviews in Sao Paulo and Rio de Janeiro, the results from Cable TV PMV points paths to take in the light of the actions done in the last year, as well as the plans and tendencies of media for the advertising market on Pay TV on the following year.
Between the main subjects of PMV Pay TV are: recall of the channels; investment prediction; criteria selection of channel; main channel for gender; frequency and quality on commercial contacts.

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Research on Demand

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Singular does Research on Demand in order to fulfill the specific needs of its clients in the Content and Media areas. The results of this analysis are exclusive information that help in strategic decision making among communication vehicles, marketing agencies, advertisers, associations, among others. Once the research is done, Singular delivers a special report with data interpretation, conclusions and recommendations that take the results into consideration. The analysis can also indicate tendencies, opportunities, variations, patterns, profiles and others.
Each specific research project has its own methodology, combining different factors:

  • Qualitative and quantitative research
  • Exploratory, descriptive or experimental research
  • Focus group, individual interview or panel
  • Forms with open or closed questions, spontaneous or stimulated
  • Data collecting (internal or external to the company
  • Data use (primary or secondary)
  • Sample outlines or pre-established quotes (gender, class, age, activity, geographic location, etc.)
  • Presential interviews, by phone or internet

If you are interested, write to us: [email protected]

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PMV - Marketing Vehicle’s Panel

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PMV – Marketing Vehicle’s Panel – is a yearly investigation that evaluates the perception of media and communication vehicles by the marketing professionals of big advertisers and media professionals of the main publicity ad agencies.
It counts on hundreds of interviews done from October till December, in Sao Paulo, Rio de Janeiro and Brasilia. The PMV results shows which ways to take, in the light of the actions that were done in the last year, as well as the plans and tendencies of the media in the advertising market of the following year. The detailed analysis of the results of PMV allow visualization by specific segments of product categories / services, squares, job description of the interviewees, among others.
If you are interested, write us at: [email protected]

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