Perception is the key on the game of media investment. More than “facts” (audience, profile, technology etc.), understand the mind sets of the professionals is basic. Since 1996, Singular, yearly promotes the PMV – Painel de Marketing de Veículos (Marketing Vehicle’s Panel). In this research, we interview the main investors in the country, whether they are Companies (Advertisers) or Ad Agencies (Media Professionals). Using that information, it is possible to anticipate the main tendencies, as the images of the main players are revealed. We also show how the market evaluates the efficiency, or not, of their commercial plans and sales teams.
We have two annual editions.
The first is an evaluation about the ending year and the perspectives for the year that starts, where we, with 300 personal interviews in São Paulo, Rio de Janeiro e Brasília, evaluate the advertising market, vehicles and categories.
Besides, we have a special panel, geared towards the Pay TV segment (PMV – TV por Assinatura), that is released in the middle of the year, with 110 interviews in São Paulo and Rio de Janeiro, focusing on the main programmers and on their channels, always through the opinions of the biggest advertisers and agencies of the Pay TV Media.
PMV – Marketing Vehicle´s Panel has the support of ABA, Grupo de Mídia and Kantar Ibope Media.